Jargon, in all its baffling glory:

This company needs a writer. I am a writer. However, I have no idea what they’re talking about, though I recognize fragments of catch phrases. Will I be applying to assist this company? No, I will not. Will conversation between the people who do apply and management be intelligible? My guess is, no, it will not. Would I look forward to a long and happy life while working with this company, were I somehow to wind up there? No, I would not. Am I curious to meet the writing robot who succeeds there? No, I am not.

“XXX is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.”


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